At x + x connect, two elements are essential to every service we provide. As a content strategist, I help you to make your product the best it can be and I help you connect with the audience that can support and expand your reach. With a unique background in film, music, independent media, nonprofit and tech, my approach embraces new ideas while staying grounded in the fundamentals.

A media professional with a background in independent film, I will work with you to find new ways to look at your business and your market. I evaluate existing content and determine its effectiveness. I ensure the content's delivery is optimized on your site and as it travels through the social web. I review and refine your business concept with you to understand your marketplace advantages and help you find the most effective way to share content. I assess your current assets and create greater value. I help you identify your audience and find creative, innovative ways to connect, recognizing your distinct resources.

Most importantly, I believe that your content strategy should not just tell people about what you are doing, it should help you make your product or project better. From business analysis, marketing and promotion to design and content creation, I work with you to produce content that will make the most of your product, contacts and timing in the marketplace.